Case studies
Three brands. Three different Reddit problems.
Anonymised by design. The work is in the structure of the problem, not the logo on top of it. Every number below comes from a real engagement.
Cybersecurity SaaS, Series B
A negative thread on the first page of Google was costing roughly fifty thousand a month.
A single Reddit thread comparing the company to two competitors had been live for fourteen months, ranking second on Google for the brand name plus 'review.' Paid acquisition was running at forty-eight thousand a month with an eighteen percent close rate. We didn't try to remove the thread. Over ninety days we built four new threads in three target subreddits with operator-led narratives, and the original thread dropped to the second page. Close rate moved to twenty-six percent inside the next quarter.
Developer tools, Series A
Invisible inside ChatGPT for the prompts their buyers were typing.
A pre-PMF dev tools company was being recommended in zero of the fifteen prompts their early customers said they typed into ChatGPT during evaluation. Three competitors were named in roughly half. We mapped the cited Reddit threads, identified the four subreddits doing the work, and over six months built a presence with two engineers from the team posting under their real names. Mention rate on the unanchored prompt set moved from zero to thirty-one percent.
Fintech, post-Series B
The CEO was the bottleneck on Reddit. We removed him from the loop.
The brand's only Reddit presence was the founder's personal account, posting inconsistently. Two months without a post, then three posts in a week, then silence. We trained two operators inside the company, built persistent watchlists on the eight subreddits where their B2B buyers were active, and moved the founder to a quarterly long-form post instead of a weekly one. Ninety-day result: forty-eight value-first comments landed across the watchlist, eleven inbound calls attributed to Reddit during onboarding form questions, and a renewed founder.